Paid Search

The changing lanscapes

We hosted our Paid Search event with the digital marketing team. Eveyone braved the snow and came along to hear Raul Belver from Google and Tom McCarron from Periscopix.

Raul Belver covered:

  • Assistive experiences
  • From queries to conversations
  • Potential client applications

Tom McCarron covered:

  • The growing importance of Audiences in search.
  • How different audience lists can boost performance.
  • A look at some audience based case studies.

Keep an eye out for all our upcoming events.