Major Players conducted our own study to find out if there were any differences in men and women's CVs, here are our findings.
Women were vastly more likely to talk about their team’s successes, refer to “we” and to colleagues than men or to omit direct mention of themselves:
"My team delivered"
"We led on the concept design and did the graphic artwork"
"We … the campaign was produced"
“"My work .. is extremely varied as I not only work with the marketing team … “
“Immersed in this small team ..:”
Twice as many women talked about their experiences in terms of having being involved, participated, exposed to or vaguely “working on” as men, as opposed to specifically creating, producing or leading:
"I was involved in"
"I worked closely with different teams and directors
“I "have successfully been involved within high profile design projects"
Finally, even if it was a minority, more women used language related to helping, assisting or supporting work than men did. The differences are very subtle, though.
“During the re-brand I had the opportunity to work with the client’s design team at their offices to develop their style…”
Men had a slightly higher lexical density (0.179) than women (1.59. This indicates women using more filler and function words (we, there, the, would) in relation to content words (like creative, project, art). Words and phrases indicating leadership, such as: lead, create and deliver were more common in men’s CVs. Men were 2.3x as likely to use lead as women, 2x as likely to use create and deliver.
Apart from that, they are broadly similar. The language is quite formulaic.
Read the feature in Campaign