Freelance Senior Art Director (Key Art & IP Experience)

We're partnering with one of the UK's leading entertainment brands to build a freelance talent pool of Senior Art Directors for upcoming campaign work. These roles will focus on TV/film title launches and 360 entertainment campaigns, with a strong emphasis on developing Key Art and show-led visuals.

This brief is strictly for creatives with entertainment campaign experience. If your portfolio is primarily advertising, brand, or social content without Key Art or IP exposure, this likely won't be the right fit.

Key Responsibilities

• Concept and art direct campaigns for high-profile TV/streaming properties

• Create hero Key Art that communicates a show's tone, story and visual identity

• Produce assets across OOH, digital, print and social

• Collaborate with writers, designers and producers from concept to rollout

• Respond to entertainment-focused briefs with bold, audience-first ideas

Skills & Experience (Must-Have)

• Experience working on TV, film or streaming IP (e.g. Netflix, BBC, Amazon, HBO, etc.)

• A strong portfolio featuring Key Art and entertainment-first campaigns

• Understanding of 360 creative output for show launches

• Conceptual and hands-on design skills (Photoshop, Illustrator)

• Ability to translate narrative into campaign visuals under tight timelines

Please only apply if you meet these key requirements.

Salary & Benefits

• Day rate: £450-£550 depending on experience (via umbrella)

• Freelance contract - bookings anticipated this summer

• High-profile IP, creative-first environment

• Potential for ongoing freelance work

Location & Workplace Policy

• 3 days onsite in West London

• 2 days remote

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/