Freelance Logo Branding Designer

Freelance Logo Designer - Retail Brand Launching on TikTok Shop

We're working with an exciting retail brand gearing up to launch their TikTok Shop, and they're looking for a freelance logo designer to help bring their vision to life. This is a chance to shape the visual identity of a new consumer-facing brand that lives natively on TikTok and speaks directly to a Gen Z audience.

If you're a senior-level designer with a love for bold typography, crafted design, and expressive brand work, this one's for you.

Key Responsibilities

• Design a standout, typographically led logo for a new direct-to-consumer retail brand

• Develop a crafted logo system that works in monochrome and reverse/negative applications

• Explore visual elements including brand marks, colourways, and distressed/stamped textures

• Deliver a logo that's digital-first, with strong visual cut-through on platforms like TikTok

• Collaborate closely with internal stakeholders to ensure creative alignment

• Package and deliver logo files for multi-platform use (TikTok Shop, web, packaging)

Skills & Experience

• 10+ years of experience in branding, logo design, or visual identity development

• Strong portfolio of work across consumer brands, retail, or youth-oriented products

• Expert in expressive, typographic logo design

• Experience designing for digital-first environments and social commerce

• Confident working independently from concept to final delivery

• Bonus: experience with product packaging or TikTok-native brand launches

Salary & Benefits

• Day rate: £400 (Senior)

• Start date: Tuesday 25th or Wednesday 26th June

• Remote freelance contract

• High-impact work for a brand launching in a fast-growing channel

• Potential for additional brand development projects

Location & Workplace Policy

• Remote working

• UK-based candidates preferred

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating imperatively and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion