Freelance Conversion Rate Optimisation Analyst

Posted 07 November 2023
Salary £300 - £400 per day
Job type Freelance
Discipline CRM, Data & AnalyticsE-Commerce & Digital Marketing
Contact NameAlex Phipps

Job description

As a Freelance Conversion Rate Optimisation Analyst, you will work to increase conversion rates and improve user experiences. Playing a significant role within an expanding team, you will shape, develop, and implement a long-term CRO strategy and roadmap.

As a Freelance Conversion Rate Optimisation Analyst you will:

  • Analyse web performance, and help optimise the conversion rate on a large global eCommerce website
  • Coordinate optimisation campaigns from ideation through to completion following a scientific approach and methodology, including prioritisation, creating hypotheses, configuring and implementing A/B and MVT tests
  • Answer questions relating to web analytics from a range of stakeholders across the business
  • Investigate issues arising in the sales journey and website behaviour trends to produce analysis on trading changes
  • Support the creation of test and learn hypothesis

The Freelance Conversion Rate Optimisation Analyst will need:

  • At least 5+ years of experience with hands-on CRO/UX experience
  • Strong skills in A/B and multivariate testing
  • Strong understanding of Google Analytics, HTML, CSS, Javascript etc
  • Strong quantitative and qualitative analytical skills with proven ability to provide actionable insight - delivering the 'so what' behind the web data
  • Ability to rapidly understand and balance the intersection and impact of SEO and UX in customer experience & ROI

Location: Hybrid working in Central London

If you would like a confidential chat about this role or your next career move, then please connect via LinkedIn:

Major Players are the UK's leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. We are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit: