Senior Comms Planner

Posted 09 February 2024
Salary £350 - £450 per day
LocationCity of London
Job type Freelance
Discipline Growth & Performance Marketing
Contact NameEmma Stephenson

Job description

Major Players are seeking an experienced Senior Comms Planner/Strategist to work with social impact creative agency, to support on planning and evaluation. You will play a pivotal role in planning frameworks to ensure correct use of channels to meet campaign KPIs, working closely with the Strategy, Media and Client Service teams.

Key Responsibilities

  • Experience across email marketing, paid social and partnerships marketing
  • Lead on producing insight led audience engagement plans and analyse key audience groups, and how to best engage them
  • Developing comms and messaging strategies using a data and insights approach,
  • Identify and recommend best use channels to reach target audience, with costings, to achieve campaign objectives
  • Provide ongoing measurements of success and reporting

Skills & Experience

  • Proven experience as an established media planning lead who can develop frameworks for planning and success measures
  • Knowlege of analytics tools (GA, Power BI, Paid social targeting)
  • 7+ years experience in media planning/strategy

Salary & Benefits

  • £350 - £450pd depending on experience

Location & Workplace Policy

  • Central London office

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: