PR Manager - FMCG

PR Account Manager - (FMCG Accounts)

Our client, an award-winning PR agency, is looking for an experienced Account Manager to join their PR team.

The role involves managing key accounts within the Wine & Spirits sector. Reporting to the PR Director, the Account Manager will serve as the primary liaison between the agency and these clients. The position requires hands-on involvement, including tasks like sample sourcing, annual strategy planning, and building lasting relationships with influential media in the drinks and lifestyle sectors.

Key Responsibilities:

• Manage the FMCG accounts, ensuring client satisfaction and building strong client relationships.
• Develop and implement strategic PR plans, both reactive and proactive, to promote the brands' products.
• Liaise with journalists, wine specialists, and other media contacts to secure coverage for the brands' offerings.
• Handle press releases, sample collections, and media inquiries effectively.
• Demonstrate excellent account management skills, including managing client expectations and firm communication.
• Conduct market research and competitor analysis to inform PR strategies.
• Collaborate with internal teams and possibly other clients in FMCG sector.

Skills & Experience:

• Strong account management skills with the ability to communicate confidently and effectively with clients and media contacts.
• Proven experience in managing PR events, press releases, and media relations in a fast-paced environment.
• Excellent organizational skills to handle sample collections, media inquiries, and client needs efficiently.
• Ability to balance reactive and proactive PR efforts, adapting strategies based on client and market demands.
• Previous experience in the FMCG sector, especially in wines and spirits, is desirable but not mandatory.
• Meticulous attention to detail and ability to manage multiple tasks simultaneously.
• Familiarity with the corporate communication landscape and trends.
• Flexibility and adaptability to navigate complex client structures.

Location:

• West London

If you would like a confidential chat about this role or your next career move, then please get in contact with me: (0)207 845 7258 or connect via LinkedIn: Stefania Anzalone.

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years, we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity, and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates, and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/