PR Account Manager - (FMCG Accounts)
Our client, an award-winning PR agency, is looking for an experienced Account Manager to join their PR team.
The role involves managing key accounts within the Wine & Spirits sector. Reporting to the PR Director, the Account Manager will serve as the primary liaison between the agency and these clients. The position requires hands-on involvement, including tasks like sample sourcing, annual strategy planning, and building lasting relationships with influential media in the drinks and lifestyle sectors.
- Manage the FMCG accounts, ensuring client satisfaction and building strong client relationships.
- Develop and implement strategic PR plans, both reactive and proactive, to promote the brands' products.
- Liaise with journalists, wine specialists, and other media contacts to secure coverage for the brands' offerings.
- Handle press releases, sample collections, and media inquiries effectively.
- Demonstrate excellent account management skills, including managing client expectations and firm communication.
- Conduct market research and competitor analysis to inform PR strategies.
- Collaborate with internal teams and possibly other clients in FMCG sector.
Skills & Experience:
- Strong account management skills with the ability to communicate confidently and effectively with clients and media contacts.
- Proven experience in managing PR events, press releases, and media relations in a fast-paced environment.
- Excellent organizational skills to handle sample collections, media inquiries, and client needs efficiently.
- Ability to balance reactive and proactive PR efforts, adapting strategies based on client and market demands.
- Previous experience in the FMCG sector, especially in wines and spirits, is desirable but not mandatory.
- Meticulous attention to detail and ability to manage multiple tasks simultaneously.
- Familiarity with the corporate communication landscape and trends.
- Flexibility and adaptability to navigate complex client structures.
- West London
If you would like a confidential chat about this role or your next career move, then please get in contact with me: (0)207 845 7258 or connect via LinkedIn: Stefania Anzalone.
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