Digital Marketing Manager

JOB TITLE
Digital Marketing Manager

Job Summary

We're currently partnered with one of the world's leading entertainment brands who are looking for a customer-focused Digital Marketing Manager to join their marketing team. Reporting into the Head of Marketing with 1 direct report you will play a pivotal role in shaping their online presence and driving digital engagement with their audience.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to continually drive online visibility, drive traffic, increase customer engagement and conversion.
• Manage and optimise the site to ensure content is up-to-date, relevant and aligned with brand messaging and promotions
• Oversee all aspects of digital advertising campaigns across PPC, display ads, social media, CRM - email and SMS, App CVM features
• Continually growing and driving customer communications, improvement of local market audience targeting, database growth and ROI
• Working closely with the Digital Director and Media Planner to brief and oversee paid media campaigns
• Monitor, analyse and report on website performance, traffic, customer journey, conversion, trading and forecasting, identifying opportunities to improve performance and drive growth
• Management and development of 1 direct report

Skills & Experience

• Demonstrable experience in a data-driven digital marketing role within a fast-paced consumer business - retail/ecomm/DTC a huge plus!
• Experienced in managing and reporting on websites with high traffic and transaction rates
• Confident in the delivery of growth targets, traffic, revenue and profit
• Strong knowledge of CRM, CMS, digital content strategies, acquisition campaigns, and CVM technologies
• Able to analyse and report on insights and data to understand customer behaviour to improve performance and sales/conversion

Location & Workplace Policy

• West London, 4 days on-site (split between office and agency)

Salary & Benefits

• £50,000 - £60,000 per annum plus benefits

If you would like a confidential chat about this role or your next career move, then please get in contact with me: DD: +44 0207 8457278 or connect via LinkedIn: Jodie Clayton

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/