Brand Manager

Are you a creative and strategic brand manager ready to make an impact? Major Players, are looking for a Brand Manager to support a leading brand in the retail sector!

As our Brand Manager, you'll be the driving force behind brand presence, ensuring global strategies are adapted to captivate local audiences. You'll manage marketing campaigns, oversee creative content, lead PR initiatives, and collaborate with retailers to grow brand awareness and engagement.

Key Responsibilities

• Local Brand Strategy & Campaigns - Adapt global brand toolkits for the local market, ensuring alignment with consumer needs and market trends while overseeing local content production.
• Media & Budget Management - Manage media campaigns, collaborate with agencies, track market trends, and oversee the local marketing budget.
• Trade Marketing & Retail Presence - Lead trade marketing initiatives, in-store activations, and POS materials to enhance brand presence and drive sales.
• Creative & Content Direction - Oversee UK creative output, ensuring all assets align with brand tone and resonate with the audience.
• Public Relations & Events - Manage PR activities, product launches, and brand positioning efforts through media partnerships and strategic events.
• Research - Conduct brand tracking, leverage insights for strategic decisions, and enhance product awareness and discoverability.

Skills & Experience

• Previous experience managing multi-channel campaigns (digital, media, ATL & social)
• Experience executing global brand strategy across localised markets
• Experience using data and insights to inform strategy and decisions

Location & Workplace Policy

• Central London
• Tuesday & Thursdays office based
  
  

If you would like a confidential chat about this role or your next career move, then please get in contact with me: emma.stephenson@majorplayers.co.uk

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/