Strategy Lead

<p><strong>CREATIVE STRATEGY LEAD / STRATEGY DIRECTOR<br> Permanent | London-based hybrid<br> 4 days a week</strong></p> <p>We’re looking for a <strong>Creative Strategy Lead</strong> - someone who blends cultural instinct, creative thinking & strategic clarity to help shape work that actually moves people.</p> <p>This is a senior, high-impact role for someone who can see around corners — interpreting culture, not just reacting to it. You’ll lead across brand positioning, campaigns, product & social strategy, guiding projects from sharp strategic thinking through to brave creative execution.</p> <p>You’ll interrogate briefs, challenge assumptions & craft strategies that make brands culturally magnetic. You bring structure & vision to the creative process — defining strategic frameworks, sharpening decks, setting standards & ensuring work meets an ambitious creative benchmark.</p> <p>You’re confident leading the room, able to provoke, inspire & protect good ideas. You’ll build strong, honest relationships with clients & internal teams — leading with empathy, rigour & taste.</p> <p>As part of the leadership team, you’ll nurture a small group of strategists & researchers — helping them stretch their craft, build confidence & think bigger. You’ll also contribute to thought leadership through talks, sessions & reports, helping to amplify the agency’s point of view across the industry.</p> <p>At this level, you’re not just shaping the work — you’re shaping how strategy operates across the business. You’ll help evolve process, raise standards & keep the agency at the edge of what’s next.</p> <hr> <h3><strong>What you’ll do</strong></h3> <ul> <li> <p>Lead multiple strategic workstreams across brand, campaign & innovation projects</p> <li> <p>Partner with creative & leadership teams to define clear, bold direction</p> <li> <p>Bring clarity & pace to complex challenges</p> <li> <p>Mentor & grow strategists & researchers</p> <li> <p>Champion creative bravery & cultural relevance</p> <li> <p>Maintain best-in-class standards of quality, craft & presentation</p> <li> <p>Contribute to a collaborative, open & ambitious culture</p> </ul> <hr> <h3><strong>We’d love to meet someone who:</strong></h3> <ul> <li> <p>Thinks big & delivers with precision</p> <li> <p>Balances instinct & insight</p> <li> <p>Pushes ideas into new, culturally relevant spaces</p> <li> <p>Has a distinctive voice & creative point of view</p> <li> <p>Leads with empathy, not ego</p> <li> <p>Believes in progress over perfection</p> </ul> <hr> <h3><strong>What’s on offer</strong></h3> <ul> <li> <p>4-day working week (Mon–Thurs)</p> <li> <p>24 days annual leave + Christmas closure</p> <li> <p>Flexible hybrid working</p> <li> <p>Creative & cultural budget to explore what’s out there</p> <li> <p>Private healthcare & wellness allowance</p> <li> <p>Training & development budget</p> <li> <p>Travel opportunities</p> </ul> <hr> <h3><strong>Salary: £60k-80k (DOE)</strong></h3>