With so much noise surrounding AI, our report cuts through the chaos.
As the first of its kind in the Creative Industries, it provides a clear, data-driven view of where brands, agencies, and talent stand on their transformation journey. Drawing on insights from more than 1,000 professionals and over 68,000 data points, it explores how organisations are reimagining workflows, redefining roles, and, crucially - how talent is adapting to the disruption.