AI in the Creative Industries

The future is here

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AI is no longer a distant disruption - it’s already embedded in the way creative and marketing teams work. Our 2025 Salary Census revealed just how fast this shift is happening with 60% of employees using AI tools every week, despite only 13% of businesses feeling equipped to navigate this rapid reshaping. 

So while emerging technologies are transforming how we create, market, produce, and do business, what does that mean for creative and marketing talent building their careers, and for employers leading this change?

To bring clarity to the conversation, we’re gathered insights from across the industry to capture a real-time snapshot of how AI is actually impacting our industries. By gathering various perspectives, we’re producing a report that accurately reflects how both talent and employers are deploying AI capabilities in their day-to-day operations.

We're processing the over 60,000 data points to map the realities of AI adoption across the creative industries.

Register your interest below to receive an exclusive report covering everything from the most frequented AI tools to the skills that matter most for the future workplace. Using these insights, together, it’s possible to move past being forced to react to change and actually take up our role in building a future that’s as inclusive as it’s innovative. 

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*****The full report will be available for download in November.

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