AI in the Creative Industries

We need your voice  

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AI is no longer a distant disruption - it’s already embedded in the way creative and marketing teams work. Our 2025 Salary Census revealed just how fast this shift is happening with 60% of employees using AI tools every week, despite only 13% of businesses feeling equipped to navigate this rapid reshaping. 

So while emerging technologies are transforming how we create, market, produce, and do business, what does that mean for creative and marketing talent building their careers, and for employers leading this change?

To bring clarity to the conversation, we’re gathering insights from across the industry to capture a real-time snapshot of how AI is actually impacting our industries. By gathering various perspectives, we’ll produce a report that accurately reflects how both talent and employers are deploying AI capabilities in their day-to-day operations. Whether you’re a permanent employee, freelancer, or business leader, your voice is crucial in shaping the future of work. 

The survey takes less than five minutes, and your input will directly shape this landmark report. Participants will also receive a FREE report covering everything from the most frequented AI tools to the skills that matter most for the future workplace. 

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If you’re an employee, freelancer, or job seeker - take part here: Candidate Survey

If you’re an employer - take part here: Client Survey

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By contributing your voice, you’ll help us map the realities of AI adoption across the creative industries. Together, it’s possible to move past being forced to react to change and actually take up our role in building a future that’s as inclusive as it’s innovative. 

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