Director – Social First Creator Strategist

<p>Director – Social</p> <p>Creative Agency | London | Hybrid</p> <p><strong>Contract:</strong> 3 months initially, with review to extend<br> <strong>Rate:</strong> £400 per day, Inside IR35 via PAYE<br> <strong>Start:</strong> ASAP<br> <strong>Client:</strong> Confidential Government account<br> <strong>Working Pattern:</strong> 2 to 3 days per week in the London office</p> <h3>The Opportunity</h3> <p>A creative agency is looking for a <strong>Director of Social</strong> to lead social and creator strategy across a high-profile Government account.</p> <p>This is a senior leadership role for someone who understands how social works at a structural level, not just tactically. You will define the social direction, shape influencer strategy and ensure all output is culturally relevant, strategically sound and creatively ambitious.</p> <p>You must be comfortable leading RTBs, influencing senior stakeholders and setting the standard for social-first thinking across the agency.</p> <h3>The Role</h3> <p>You will own the overarching social and creator strategy across briefs, ensuring ideas are platform-native and grounded in real audience behaviour.</p> <p>This role blends strategic clarity with creative ambition. You will take briefs, define the approach, build the right team around you and guide execution from concept through to delivery.</p> <h3>Key Responsibilities</h3> <ul> <li> <p>Lead social and creator strategy across a major Government account</p> <li> <p>Shape and present RTBs and strategic responses to complex briefs</p> <li> <p>Define the role of creators and influencers across all tiers, from emerging voices to established talent</p> <li> <p>Develop integrated social frameworks aligned to objectives and measurable impact</p> <li> <p>Provide a clear, confident point of view on influencer direction and wider social approach</p> <li> <p>Act as senior client lead across social and creator workstreams</p> <li> <p>Manage and mentor internal teams and specialist partners</p> <li> <p>Ensure work balances creative ambition with governance and compliance requirements</p> <li> <p>Stay close to culture, platform behaviour and evolving creator ecosystems</p> </ul> <h3>What We’re Looking For</h3> <ul> <li> <p>Director-level experience within a creative, digital or integrated agency</p> <li> <p>Strong social-first background with proven social strategy and creator expertise</p> <li> <p>Experience leading large, complex or regulated accounts</p> <li> <p>Confident presenting to senior clients and stakeholders</p> <li> <p>Clear understanding of how creator strategy drives engagement and impact</p> <li> <p>Ability to translate cultural insight into strategic frameworks</p> <li> <p>Strong leadership and team management experience</p> </ul> <p>This is not a PR-led influencer role. It requires someone who understands social platforms deeply and believes creator strategy should sit at the heart of modern communications.</p> <h3>The Ideal Profile</h3> <ul> <li> <p>Strategic thinker with a strong point of view</p> <li> <p>Commercially aware and delivery-focused</p> <li> <p>Calm under pressure and deadline-driven</p> <li> <p>Energised by ambitious clients who want to push their social presence forward</p> <li> <p>Comfortable operating in structured environments while still bringing fresh thinking<br> <br> Please apply/email your CV and availability to: Ella.augustin@majorplayers.co.uk</p> </ul>