Marketing Manager

<p>This is a rare chance to join a pioneering new fitness concept, backed by a global leader in the music and live events industry. They are launching an immersive, high-energy experience that blends explosive group training with a genuine live DJ soundtrack, essentially turning a workout into a full-blown festival! </p> <p>They are looking for a Marketing Manager who lives and breathes fitness, sport, and music culture. If you hate cliché, thrive in a fast-paced environment, and want to shape the story of a new fitness revolution, scaling it from a London launch to an international rollout - this is the role for you! </p> <p><br> <strong>The Opportunity </strong></p> <p>In this role, you will own the marketing strategy end-to-end, driving ticket sales and building a community around this unique concept. You will be responsible for: </p> <ul> <li> <p>Campaign Leadership: Delivering multi-channel campaigns (paid, owned, and earned) and managing budgets to drive awareness and ticket sales. </p> </ul> <ul> <li> <p>Content & Storytelling: Capturing the energy of live events for social channels (Reels, TikTok) and managing creative workflows to keep the "hype" alive. </p> </ul> <ul> <li> <p>Community & Partnerships: Owning influencer and ambassador programs, managing PR agencies, and activating grassroots partnerships with local gyms and businesses. </p> </ul> <ul> <li> <p>Data & Optimization: Tracking performance trends and competitor activity to refine strategies and ensure every touchpoint is optimized for conversion. </p> </ul> <p><br> <strong>Your Profile </strong></p> <p>My client is looking for a natural storyteller who can balance creativity with data-driven decision-making. To be successful, you should have: </p> <ul> <li> <p>Event Marketing: Proven experience in event marketing, ideally within the fitness, entertainment, or mass participation sectors. </p> </ul> <ul> <li> <p>Creative & Commercial: Strong copywriting skills and the ability to turn analytical insights into actionable marketing strategies. </p> </ul> <ul> <li> <p>Technical Skills: Fluency in social media strategy; experience with CRM platforms (e.g., Klaviyo) and design tools (e.g., Adobe, Canva) is a strong bonus. </p> </ul> <ul> <li> <p>Culture Fit: A passion for music and fitness, with high standards and a desire to work in a fun, fast-paced team that rejects the ordinary. </p> </ul> <p> </p> <p><strong>Location & Workplace Policy </strong></p> <ul> <li> <p>Central London </p> </ul> <ul> <li> <p>5 days office </p> </ul> <p> </p> <p><strong>Salary & Benefits </strong></p> <ul> <li> <p>£45,000 per annum plus bonus </p> </ul> <ul> <li> <p>25 days holiday, pension, health and wellbeing support, gym and fitness membership, season ticket loan, enhanced parental leave, free breakfast, lunch and snacks, tonnes of retailer discounts and dog friendly office </p> </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <a href="mailto:jodie.clayton@majorplayers.co.uk" target="_blank">jodie.clayton@majorplayers.co.uk</a> or connect via LinkedIn: <a href="https://www.linkedin.com/in/jodieclayton/" target="_blank">Jodie Clayton</a> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.  </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a>  </p>