Senior Marketing Manager

<p>We are seeking a Senior Marketing Manager to steer the strategic growth of a high-profile, athlete-led fashion brand. This is a rare opportunity to lead a label that sits at the intersection of elite global sport and contemporary streetwear. </p> <p>You will be the architect of the brand’s digital identity, ensuring every collection launch is a high-impact cultural moment executed with commercial precision. </p> <p><strong>The Mission </strong></p> <ul> <li> <p>Brand Strategy: Define and evolve the brand’s positioning to deepen engagement with a global community and premium partners. </p> <li> <p>The Digital Flagship: Complete ownership of the Shopify Plus ecosystem, optimizing for high-volume "drop" mechanics and a seamless premium aesthetic. </p> <li> <p>Retention & Loyalty: Lead the CRM strategy via Klaviyo, building sophisticated lifecycles and loyalty schemes that turn fans into brand disciples. </p> <li> <p>Integrated Campaigns: Orchestrate the global marketing calendar, aligning product releases with a fast-paced international event schedule. </p> <li> <p>Executive Oversight: Act as the final guardian for all brand output, ensuring the tone of voice and creative execution remain uncompromisingly high. </p> </ul> <p> </p> <p><strong>The Profile </strong></p> <ul> <li> <p>Experience: 5+ years in marketing and brand management for high-growth fashion, streetwear, or luxury talent-led brands. </p> <li> <p>Brand: experience ideally in brand activations, product launches, PR, events, sponsorships </p> <li> <p>Technical Edge: Experience in marketing platforms such as Klaviyo and Shopify Plus (or similar) </p> <li> <p>Operational Excellence: Proven ability to manage massive traffic spikes and tight deadlines surrounding major global events. </p> <li> <p>Leadership: A natural mentor capable of fostering a culture of curiosity and high standards within a fast-moving studio environment. </p> </ul> <p> </p> <p><strong>Location & Workplace Policy </strong></p> <ul> <li> <p>Central London </p> </ul> <ul> <li> <p>4 days office, remote Wednesdays </p> </ul> <p> </p> <p><strong>Salary & Benefits </strong></p> <ul> <li> <p>£60,000 - £70,000 per annum </p> </ul> <ul> <li> <p>26 days off (20 days holiday plus Christmas shut down plus birthday), pension, learning and development fund </p> </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <a href="mailto:jodie.clayton@majorplayers.co.uk" target="_blank">jodie.clayton@majorplayers.co.uk</a> or connect via LinkedIn: <a href="https://www.linkedin.com/in/jodieclayton/" target="_blank">Jodie Clayton</a> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.  </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a>  </p>