Senior Brand Specialist

<p>Our client, a fast-scaling fintech business is looking for a Senior Brand Specialist who is part brand-campaigner and part systems-builder.  This isn't about maintaining a brand; it’s about architecting a new category.  In an industry that hasn’t changed in 30 years, you will be responsible for making the world fall in love with a decentralised, direct model of commerce. You will push the brand into the mainstream with "bite" and ambition, challenging the status quo and shaping how modern economics are understood. </p> <p> </p> <p><strong>The Role </strong></p> <p>This is a high-impact, creative-strategic hybrid role. You will work alongside a world-class Creative Director and Growth leadership to ensure the brand is visually unmistakable and narratively unforgettable. </p> <p><strong>Key Responsibilities: </strong></p> <ul> <li> <p>Category Design: Drive brand reputation by creating bold, "POV-led" campaigns and cultural moments that challenge the old guard. </p> </ul> <ul> <li> <p>Modern Distribution: Use LLMs, automation, and creator collaborations to scale the company’s voice faster and further than traditional teams. </p> </ul> <ul> <li> <p>Brand Systems: Build lightweight, scalable frameworks (and AI-ready scaffolding) so the rest of the org can create on-brand content at high velocity. </p> </ul> <ul> <li> <p>Narrative Craft: Write and shape flagship content—from campaign scripts to long-form POV pieces—that turn abstract technical concepts into a compelling movement. </p> </ul> <ul> <li> <p>Strategic Partnerships: Curate the events, partnerships, and creator ecosystems that give the brand global relevance. </p> </ul> <p><strong>Who You Are: </strong></p> <ul> <li> <p>The Challenger: You have a track record of building or activating ambitious challenger brands in complex B2B, Fintech, or Marketplace sectors. </p> </ul> <ul> <li> <p>The Writer: You are an exceptional storyteller with a sharp, conviction-led writing style. </p> </ul> <ul> <li> <p>The AI-Adopter: You don’t fear AI; you use LLMs and automation as a "force multiplier" for brand creation and distribution. </p> </ul> <ul> <li> <p>The Architect: You love turning abstract ideas into repeatable frameworks that unlock speed for the whole company. </p> </ul> <p> </p> <p> </p> <p><strong>Location & Workplace Policy </strong></p> <ul> <li> <p>Central London </p> </ul> <ul> <li> <p>Remote first, flexible working hours and no internal meetings on Friday afternoons </p> </ul> <p> </p> <p><strong>Salary & Benefits </strong></p> <ul> <li> <p>£70,000 - £80,000 per annum plus share options </p> </ul> <ul> <li> <p>26 days holiday + 8 bank holidays (which you can swap for more meaningful days if you wish), pension, £1,200 per year for your remote set-up, £150 per month for wellbeing </p> </ul> <p> </p> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <a href="mailto:jodie.clayton@majorplayers.co.uk" target="_blank">jodie.clayton@majorplayers.co.uk</a> or connect via LinkedIn: <a href="https://www.linkedin.com/in/jodieclayton/" target="_blank">Jodie Clayton</a> <br>  </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.  </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a>  </p>