Senior Brand Manager

<p>This is an exciting opportunity to join a long-standing pioneer in the organic sector. They are looking for a dynamic Senior Brand Manager who can combine the strategic discipline of traditional FMCG brand building with the entrepreneurial agility of a startup. If you thrive in a fast-paced environment and are ready to take ownership of growing a brand's presence from digital roots to national retail expansion, this is the role for you. </p> <p><br> <strong>The Opportunity </strong></p> <p>In this role, you will work cross-functionally to translate insights into compelling brand strategies that deliver measurable business impact. You will be responsible for: <br>  </p> <ul> <li> <p>Strategic Ownership: Developing brand plans and refining positioning, tone of voice, and messaging to ensure resonance with target audiences. </p> </ul> <ul> <li> <p>Digital Growth: Driving awareness through digital-first strategies—including social, influencers, and eCommerce—using consumer insights to optimize ROI. </p> </ul> <ul> <li> <p>Retail Expansion: Preparing the brand for retail growth, managing packaging, pricing, and launch plans for grocery and convenience channels. </p> </ul> <ul> <li> <p>Innovation: Leading the innovation pipeline for emerging brands and managing external agencies to deliver impactful campaigns. </p> </ul> <p> </p> <p><strong>Your Profile:</strong></p> <p>My client is looking for a strategic thinker who is comfortable navigating ambiguity and has hands-on execution skills. To be successful, you should have:<br>  </p> <ul> <li> <p>Experience: 3+ years of brand management experience, ideally within FMCG and startup/SME environments. </p> </ul> <ul> <li> <p>Digital Track Record: A proven history of building or scaling brands digitally and driving measurable consumer engagement. </p> </ul> <ul> <li> <p>Commercial Acumen: Strong analytical skills with the ability to translate consumer insights into compelling strategies. </p> </ul> <ul> <li> <p>Retail Knowledge: Experience launching products into retail and eCommerce channels with a solid understanding of retail dynamics. <br>  </p> </ul> <p><strong>Location & Workplace Policy </strong></p> <ul> <li> <p>South West London </p> </ul> <ul> <li> <p>Hybrid, 3 days office </p> </ul> <p> </p> <p><strong>Salary & Benefits </strong></p> <ul> <li> <p>£60,000 - £65,000 per annum </p> </ul> <ul> <li> <p>25 days holiday, pension, flexible start and finish times, staff discounts and free product samples </p> </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please send your CV to <a href="mailto:jodie.clayton@majorplayers.co.uk" target="_blank">jodie.clayton@majorplayers.co.uk</a> or connect via LinkedIn: <a href="https://www.linkedin.com/in/jodieclayton/" target="_blank">Jodie Clayton</a> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.  </p> <p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a>  </p> <p> </p>