Paid Social Strategist

<p>This is an incredible opportunity to join one of the UK’s fastest-growing D2C consumer brands, a creative, high-energy team making serious waves in their space!</p> <p> </p> <p>They're looking for a <strong>Paid Social Strategist</strong> to take ownership of the brand’s paid social strategy, building, scaling, and optimising campaigns across Meta and TikTok to drive growth, engagement, and revenue.</p> <p> </p> <p>You’ll be joining a collaborative, social-first marketing team that thrives on creativity, experimentation, and measurable impact.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Build and optimise campaigns across <strong>Meta (Facebook & Instagram)</strong>, <strong>TikTok</strong>, and <strong>TikTok Shop</strong>. <li>Lead <strong>creative testing</strong> – develop, brief, and iterate ad concepts that perform. <li>Manage significant budgets and scale campaigns efficiently. <li>Own <strong>top-of-funnel and retargeting strategy</strong> across key markets. <li>Analyse performance data, report on ROAS, and make optimisation recommendations. <li>Collaborate closely with creatives, copywriters, and growth marketers to align messaging and visual strategy. </ul> <p> </p> <p><strong>Skills & Experience Required</strong></p> <ul> <li>Experience in <strong>D2C, ecommerce, or challenger consumer brands</strong> <li>Proven experience <strong>building and scaling Meta Ads</strong> campaigns. <li>Deep understanding of <strong>paid social performance</strong>, including creative testing, budget pacing, and attribution. <li>A strong mix of <strong>analytical and creative skills, </strong>able to interpret data and translate insights into ideas. <li>Hands-on experience with <strong>TikTok Ads</strong> or <strong>TikTok Shop Ads</strong> desirable. </ul> <p> </p> <p><strong>Why Apply?</strong></p> <ul> <li>High-impact, fast-growth environment <li>Autonomy and creative freedom <li>25 days holiday + bank holidays <li>Free product allowance, regular team socials, and great perks </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk</p> <p> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</p> <p> </p> <p>For further information about our DE&I commitments, please visit: <a href="https://majorplayers.vincere.io/jobDetail/www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p>