Membership Marketing Manager

<p>This is a great opportunity to join a premium lifestyle and active brand in a newly created Membership Marketing Manager role.<br> <br> You’ll lead the strategy and execution of the brand’s membership and subscription offering, driving acquisition, retention, engagement, and lifetime value through compelling storytelling, digital journeys, and integrated campaigns.</p> <p> </p> <p>If you have strong CRM experience, enjoy shaping member experiences, and want a hands-on role where your work directly impacts growth and loyalty, this is an exciting, career-defining opportunity.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Define and execute global marketing strategies for membership acquisition, retention, and growth <li>Own the membership funnel, optimising conversion, upsell, renewal rates, and engagement <li>Lead CRM strategy including segmentation, personalisation, and automation across email, social, and app channels <li>Partner with cross-functional teams (Brand, Retail, Digital, Community, Tech, Finance) to ensure integrated membership campaigns and seamless member experiences <li>Influence digital product roadmap to enhance membership app experience and adoption <li>Report on key performance metrics such as CPA, churn, LTV, ARPU, and ROAS, using insights to drive future campaigns <li>Support marketing at physical events and activations to bring the membership to life across markets </ul> <p> </p> <p><strong>About you:</strong></p> <ul> <li>Proven experience in digital marketing, CRM, and lifecycle campaigns, ideally within membership or subscription models <li>Strong analytical skills, with the ability to interpret CPA, churn, LTV, and engagement metrics <li>Experience leading campaigns end-to-end across multiple channels <li>Ability to collaborate across multiple teams and influence stakeholders <li>Background in premium fashion, active, or lifestyle brands <li>Familiarity with marketing automation, analytics platforms, and app management </ul> <p> </p> <p><strong>Why Apply?</strong></p> <ul> <li>Lead and shape the strategy for a premium membership offering within a growing global brand <li>Directly impact membership growth, engagement, and retention <li>Benefits include bonus scheme, flexible working, annual leave allowance, wellbeing support, and selected lifestyle perks <li>Opportunities to engage with community-focused initiatives and brand experiences </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk</p> <p> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</p> <p> </p> <p>For further information about our DE&I commitments, please visit: <a href="https://www.linkedin.com/redir/redirect/?url=https%3A%2F%2Fmajorplayers%2Evincere%2Eio%2FjobDetail%2Fwww%2Emajorplayers%2Eco%2Euk%2Fdiversity-equity-inclusion%2F&urlhash=vidf&isSdui=true" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p> <p> </p>