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The Creative Industries Census 2025


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Our annual Creative Industries Census is now LIVE. This year’s census analysed over 350,000+ data points from 4,140 professionals, 150 brands and agencies, and ongoing data from our online salary benchmarking tool to provide comprehensive insight into marketplace trends.

This collated data offers compelling insights, particularly regarding how the creative industry is adapting to current pressures. The census supports the strategic decisions taken to allow our industry to continue fostering creativity, inclusivity, and driving GDP growth for the UK by exploring:

  • The unique challenges and opportunities facing the Creative Industries

  • The latest talent hiring trends in the UK market

  • The growing disconnect between pay and perceived value

  • How technological change and AI adoption are fuelling the reskilling revolution

  • The reality of the mental fragility crisis

  • How multi-generational teams are impacting their workplaces

  • The only snapshot of diversity, equity, and inclusion across the industry sector

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Benchmark Your Salary or Day Rate:
Download our 2024 UK Salary Census

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​Following a thorough, nationwide salary survey, our most comprehensive Creative industry Salary Census yet is now live, with the latest salaries, insights and trends from across digital, marketing, product and creative.

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With over 3821 responses to our salary survey, and 146,000 data sets, this years Salary Census is our most comprehensive yet, delving further than ever before into careers, salaries and workplace trends. In addition to being a tool that allows you to benchmark salaries or day rates, our 2024 Salary Survey and Census also explores:

  • Why Creative Industries are leading the UK growth plans

  • The latest talent hiring trends for all UK markets, including the Workforce Confidence Index

  • The shift towards greater pay transparency

  • The need for a reskilling revolution and the benefits of a skills first approach

  • The navigation of generative AI and employee sentiment around it

  • Employee expectations, and the benefits and perks they now desire

  • DE&I across the Creative Industries including gender & identity, sexuality, age, ethnicity and disability.

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