Marketing

Trends

  • Digital marketing, branding and communication are the key disciplines and areas of expertise

  • Homeworking is fairly prevalent with marketers, around 30% do this on a regular basis

  • Confidence in the job market in this area remain the same as last year (70%) with 13% having less confidence

  • Content, big data, customer experience and personalisation are all key trends for next year

  • Money motivation is high - a bonus is the most important benefit to marketing people over extra holiday, flexible working, pensions and healthcare
Raoul Rechnitz Clientside Marketing