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Marketing
Trends
Digital marketing, branding and communication are the key disciplines and areas of expertise
Homeworking is fairly prevalent with marketers, around 30% do this on a regular basis
Confidence in the job market in this area remain the same as last year (70%) with 13% having less confidence
Content, big data, customer experience and personalisation are all key trends for next year
Money motivation is high - a bonus is the most important benefit to marketing people over extra holiday, flexible working, pensions and healthcare
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Raoul Rechnitz
Clientside Marketing
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2016 Salary Survey