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Cátia Oliveira and Nicole Yershon are true adversity kickers. In collaboration with SheSays, Major Players hosted the event, Kicking Adversity in the ass, in which Cátia and Nicole shared their career history, their lives and the crazy stuff they have had to contend with along the way. They explained how they’ve navigated unexpected obstacles and still managed to come out on top.

Cátia Oliveira, Design Director at Huge ex Nike and Isobar

Catia is a design director who is passionate about idea-driven design and brands that tell unique stories. She has a broad background in integrated campaigning and design and has just left Nike to join Wayne Deakin’s ex AKQA’s new agency.

Career  x  Woman (being a woman & lead in the creative industry)

Career  x  Maternity (maternity leave vs shared parental leave and returning to work)

Career  x  Cancer (managing cancer and work/Job)

Nicole Yershon Founder NY Collective & LabForHire&Co

Nicole Yershon is a maverick, inspiration and the original rough diamond. She is at once a consultant, speaker, judge, mentor, connector and Amazon #1 Best Selling author. She works on the front line of innovation - bringing organisations kicking and screaming into the 21st Century. In that sense she properly defines disruption.

  • Founded and ran Ogilvy & Mather UK Group Digital Innovation Lab.(2000-2016)
    Member London Business School Enterprise 100 club - A small network of Angel Investors 
  • Voted in WiredUK's May 2010, top 100 digital influencers/movers
  • Cannes Lion innovation & D&AD judge 2016