Are you looking to hire a digital marketing manager to drive sales for your company? The job description you create is your first opportunity to connect with potential candidates. It’s the first and most impactful opportunity you have to not only communicate the job spec itself, but also your company’s unique culture and goals, setting you up for a seamless recruitment process with the best candidates available.
But, before you go typing up that digital marketing manager job description, might we suggest getting in touch? As one of the leading global talent recruitment specialists, we can take your talent search to the next level and give you access to some of the greatest digital marketing talent the industry has to offer.
The Basics: Drafting Your Digital Marketing Manager Job Description
Any comprehensive job description needs to include the following:
- Job title: Clear, descriptive and reflective of industry norms. You want a digital marketing manager, not a “digital marketing ninja/rockstar/guru”.
- Role overview: A concise summary of the digital marketing manager’s purpose within your company.
- Working arrangements: Specify whether the role is office-based (include your location), remote or hybrid, and give details about any flexibility you offer.
- Salary and benefits: In today’s competitive market, transparency around salary and other benefits will help to manage applicant expectations.
- Company information: A short description of your company’s values and mission, and what your candidate can expect as part of your team.
- Call to action: Use a clear and direct statement telling candidates how to apply for the job, e.g, "To apply, please click on the link below to fill out the application form” or “Please send your CV and cover letter to name@company.com to apply”.
Top tip: When describing your company, you may want to mention your commitment to DE&I. Not only is it the right thing to do, but a fair, diverse and inclusive hiring process is a good way to attract a wider pool of talent and help to foster a diverse range of applicants.
“Inclusive teams make better decisions 87% of the time.”– The Future of Work 2024, Major Players
The Details: Digital Marketing Manager Job Responsibilities
Be sure to include all the qualifications required and the day-to-day responsibilities you expect from your digital marketing manager. Be clear about what’s required (non-negotiable) and what’s desired (an optional but otherwise encouraged extra). Nothing about the role should come as a surprise to your candidates once you reach the interview stage.
Top tip: Many companies typically require a degree or diploma in marketing, business or a related field. However, Major Players recommends that you take a skills-based approach to hiring, rather than placing too much emphasis on prior education.
“Skills-based hiring focuses on evaluating candidates based on their abilities and skillsets, rather than on their education and past career experience. The aim is to hire people who are most capable of excelling in their role, not someone who looks best on paper.” – The Future of Work 2024, Major Players
Only 15% of businesses are currently using a skills-first hiring approach. However, research shows that it reduces time to hire, prevents mis-hires and improves employee retention.
Key skills in a digital marketing manager (other than a degree or diploma)
- Relevant professional certifications such as Google Ads, HubSpot, or CIM qualifications
- Proficiency in industry tools like Google Analytics, CRM systems and social media advertising platforms
Role and responsibilities
- Supervise all aspects of the company’s digital marketing department
- Manage, monitor and grow campaign budgets
- Plan, execute and manage multi-channel digital marketing campaigns, including SEO/SEM, email, social media and display advertising campaigns
- Measure and report on the performance of all digital marketing campaigns
- Brainstorm strategies for growth, and execute experiments/conversion tests
- Stay up to date with the latest industry trends and technologies, and recommend adoption where appropriate
Other beneficial qualities
- Excellent analytical and strategic thinking skills
- Strong communication and leadership skills
- A passion for marketing, including new industry trends and developing technologies
Writing an Engaging Digital Marketing Manager JD
Once you know exactly what you require from your digital marketing manager, here are some tips for writing a digital marketing manager job description that turns heads:
- Use a conversational, approachable tone of voice.
- Use inclusive language that encourages a diverse range of candidates to apply.
- Explain how the candidate will contribute to the company’s success (i.e. the value they will bring).
- Highlight what makes your company a great place to work, such as flexibility, benefits, good work-life balance and/or team values.
Top tip: Customisation is key to attracting the right candidates. If you’re an SME, focus on the opportunity to take ownership of projects. If your company is larger, highlight career progression opportunities.
Common Mistakes to Avoid in Your Digital Marketing Manager Job Spec
When putting together an impactful job description, avoid these common pitfalls:
- Vague and generic phrases
- Overuse of jargon and buzzwords
- Unclear or undefined expectations
- Unrealistic expectations and overloaded responsibilities
- Long paragraphs (use concise bullet points instead)
- Gendered or non-inclusive language
- Lack of information about important topics like salary and flexibility
Top tip: This should go without saying, but always make sure your job spec is free of spelling, grammar and formatting errors. You may want to get an editor, proof reader, or friendly in-house copywriter to review your JD before posting it.
A well-written job description is your gateway to securing top-tier talent. By focusing on the value you want to get as an employer and the value you provide to potential employees, you can ensure your job spec attracts the ideal candidates.
Work with a Trusted Recruitment Specialist
If you’re looking for an exceptional digital marketing manager, partner with Major Players as your specialist recruitment agency. We’ll work with you to develop an in-depth understanding of your business needs and craft the perfect job description – and then outreach it to a global network of best-in-class candidates.
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