In-house agency support on a tight deadline

Supporting Asahi

As the company’s largest market outside Japan, generating a 13% YoY increase resulting in $5.4 billion in revenue in 2024, Asahi Europe decided to launch a regional in-house team to properly leverage its growing market capital. Asahi's investment in digital innovation and brand-building with the creation of an in-house agency in Woking, Surrey, needed strong leadership to see that strategy come to fruition. We secured three specialist senior hires in just a few weeks, ensuring all critical functions were covered from day one.

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The approach

Our team partnered closely with Asahi Europe’s leadership to understand the agency’s structure and needs.

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• Ran a highly targeted search for senior leaders with both creative excellence and agency-side expertise
• With a hard launch date, we worked to deliver suitable candidates within the tight timeframe
• Delivered three senior hires: Head of Operations, Head of Client Services, and Head of Creative Excellence
• Shortlisted 2–3 candidates per role, managing a streamlined process with pre-booked interviews
• Balanced technical expertise with alignment to Asahi’s values and culture
• Continued to support wider team build-out with permanent and freelance hires post-launch

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The impact

With its leadership team secured, Asahi successfully launched a high-performing in-house agency on schedule. Our ability to deliver top-tier talent without compromising on quality meant the team was ready to deliver creative excellence for each brand in Asahi’s portfolio.

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