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3 Digital Trends to watch in 2022

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​Now that the world is slowly opening back up, there is an incredible demand for experiences.

2022 sees the solidifying of metaverse reality and artists everywhere are going through digital revivals thanks to the crypto-art world. Whether it is the experience of seeing or working on something otherworldly, the digital world is bringing it all this year.

1. Enter the metaverse: from 2D to 3D web

Mark Zuckerberg announced a brand name change to “Meta” in October 2021, indicating Facebook’s wish to shape the metaverse transformation. The term refers to the possibilities of virtual and augmented reality. As the virtual shared space expands across VR headsets, AR glasses or smartphone apps, the experience can be accessed anywhere, anytime.

Looking to capitalise on the metaverse? Now you can. Users may interact, socialise, explore and create content in the virtual environment, and monetise their virtual transactions using blockchain technology and cryptocurrency. The metaverse (or 3web) is intrinsically linked to NFTs and cryptocurrencies, which commercialise interactions by creating or selling digital artifacts. In 2022, 3web is expected to be a big commercial issue and is backed by major brands including Nike, Adidas, Gucci, Prada, Puma, Microsoft and others.

2. Acceleration of crypto & NFT growth

The use of non-fungible tokens (NFTs) increased in 2021 and will continue climb in 2022. A new value exchange mechanism in the global online economy, NFTs have changed the value and function of all digital assets and artworks.

From a temporary fad to a new economy, NFTs have created what the Harvard Business Review calls “digital deeds”. In the digital realm, NFTs are unique assets that can be bought and sold like any other. Tokenisation is the process of converting a significant piece of data, such as an account number, into a random string of characters known as a token that, if compromised, has no meaningful value. These digital tokens may be used to buy physical things such as real-life paintings, or virtual assets like digital art, in-app purchases and even virtual properties.

The Frankfurt School Blockchain Centre predicts a US$1.5 trillion (£1.1 trillion) market for tokenised assets in Europe over the next three years. Real estate, debt, bonds, shares, copyrights, real art, virtual art and collectibles are all examples of assets that may be tokenised.

3. New workplace, new skills

With the workplace changing at a rapid pace, skills are predicted to be next. According to the World Economic Forum, in 2022, new occupations will account for 27% of big corporate employee bases, while technologically outmoded[GP1] [GU2]  positions will decline from 31% to 21%.

The shift in the division of labour between people, computers and algorithms has the potential to remove 75 million current job openings while generating 133 million new ones. Data analysts, software and application developers, e-commerce specialists and social media specialists will be in high demand. Many “people” jobs, such as customer service, organisational development and innovation management, are expected to grow. Contrary to popular belief, AI will actually create more 


Looking to step into a new career in tech? According to Next Web, the ranked most-in demand tech jobs are…

  1. Java Developer

  2. Cloud Architect

  3. Product Manager

  4. Cybersecurity Specialist

  5. Data Scientist  

With Product-related roles being third, we’ve got some amazing opportunity in this space for anyone looking for their role in digital product. Get in touch with us here to learn more about how we can help you.

Did one of our roles in product pique your interest? Search the latest opportunities in digital here.