As the country now begins Stage 3 out of lockdown, businesses and people across the country are beginning to feel some sense of normality. Let's take a look at some of the most important news stories from the last month across marketing, tech, creative and digital.
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MARKETING
KFC resurrects ‘finger lickin’ good’ tagline
The famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
Walkers and Paddy Power on bringing humour back to marketing
We may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.
Podcast ad revenue to exceed 2bn by 2023, IAB forecasts
An IAB forecast has looked into the ever-growing podcast ad revenue market
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TECHNOLOGY
Elon Musk, Technoking of Tesla, orders a halt to Bitcoin car payments
Tesla are back-pedalling on their stance on Bitcoin after concerns over the environment
A $4 bit of plastic could have saved Peloton millions
Weeks after Peloton has to recall 125,000 treadmills, a new discovery has been brought to light
Ethereum creator donates meme coins worth $1 billion to help India fight COVID-19
Vitalik Buterin donated cryptocurrencies worth $1.5 billion to several non-profit organizations in India, on Wednesday in one of the largest-ever individual philanthropy efforts.
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CREATIVE
FIFA pays tribute to late football prodigy Kiyan Prince by giving him playable character
EA Sports game Fifa 21 is paying tribute to late football prodigy Kiyan Prince by turning him into a playable character to raise awareness for knife crime
Women in creative industries paid 10k less than men on average
Major Players 2021 Salary Survey has revealed wide pay gaps between different groups of employees
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DIGITAL
Sorrell and Harris lead calls to re-imagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit
The year that’s seen road warriors embrace digital transformation
The Drum looks at the future of digital transformation and the challenges that companies are likely to face
