Head of E-commerce

<h2> </h2> <p>We are supporting a <strong>fast-growing fashion brand</strong> on a confidential search for a <strong>Head of E-commerce</strong>. This is a senior leadership role responsible for driving the full E-commerce strategy, P&L, and operations while building a high-performing team and optimising the customer journey.</p> <p><strong>The Role</strong><br> As Head of E-commerce, you will:</p> <ul> <li> <p>Lead the E-commerce function across trade, site design, development, merchandising, UX, and CRO, building and managing a robust tech stack.</p> <li> <p>Own the full E-commerce P&L, tightly managing budgeting and forecasting.</p> <li> <p>Deliver product, collection, and collaboration launches on time and accurately.</p> <li> <p>Manage a team to deliver world-class performance across the website and all E-commerce functionalities.</p> <li> <p>Identify and implement AI opportunities on the website and streamline workflows across the department.</p> <li> <p>Oversee Shopify Liquid development and manage in-house development resources.</p> <li> <p>Lead customer retention strategies across CRM channels including Email, SMS, WhatsApp, push, loyalty, and CDP.</p> <li> <p>Drive all key E-commerce KPIs including LTV, CVR, AOV, UPT, and ASP.</p> <li> <p>Manage and grow the mobile app experience.</p> <li> <p>Build out localisation strategies for core and emerging markets, including language support and personalisation.</p> <li> <p>Manage the affiliate marketing programme.</p> <li> <p>Work closely with brand and commercial teams to provide data-driven insights to support decision-making.</p> <li> <p>Stay ahead of new technologies and E-commerce trends to continuously improve website performance and the customer journey.</p> <li> <p>Oversee SEO and organic search strategy to increase visibility across search engines and LLMs.</p> <li> <p>Manage team workload, hire to fill gaps, and ensure the department operates at maximum efficiency.</p> <li> <p>Collaborate cross-functionally with paid marketing, operations, logistics, merchandising, CX, marketing, and brand partnerships.</p> </ul> <p><br> <strong>Experience:</strong></p> <ul> <li> <p>5+ years leading a digital retail / E-commerce P&L, ideally in cross-border fashion or apparel.</p> <li> <p>Experience running a £50m+ D2C website, with the US being a key market.</p> <li> <p>Strong knowledge of CRO techniques and CRM strategies to maximise cLTV.</p> <li> <p>Proven experience managing Shopify+ websites and ideally multiple storefronts.</p> <li> <p>Global E-commerce experience (USA, Europe)</p> </ul> <p><strong>Key Skills & Attributes:</strong></p> <ul> <li> <p>Natural leadership, capable of managing and inspiring a high-performing team.</p> <li> <p>Strong understanding of retail, E-commerce, and marketing businesses.</p> <li> <p>Commercially minded with a proven track record of driving results.</p> <li> <p>Obsessive about delivering excellent customer experiences.</p> <li> <p>Data-informed but instinctive thinker; able to combine analytics with creative decision-making.</p> <li> <p>Strong analytical skills and experience tracking and optimising performance.</p> <li> <p>Excellent interpersonal skills and ability to persuasively present ideas</p> </ul>