Job description
<h1>German-speaking Advertising Creative (Copywriting) – Freelance</h1>
<p>Are you a German-speaking creative with a flair for big ideas and copywriting that cuts through? This is an exciting opportunity to join one of the UK’s leading in-house advertising teams, developing campaigns that reach millions across TV, print, OOH, digital, and social channels.</p>
<h3>Key Responsibilities</h3>
<ul>
<li>
<p>Conceptualise and execute integrated campaigns for entertainment, sport, and product launches.</p>
<li>
<p>Develop unique ideas that push the brand forward across TTL comms.</p>
<li>
<p>Craft compelling copy across TVCs, OOH, digital, and social platforms.</p>
<li>
<p>Build and present ideas to senior stakeholders with confidence.</p>
<li>
<p>Support production, shoots, and post-production processes.</p>
<li>
<p>Act as a brand guardian, ensuring all work aligns with masterbrand values.</p>
</ul>
<h3>Skills & Experience</h3>
<ul>
<li>
<p>Strong <strong>copywriting</strong> skills with proven experience in advertising.</p>
<li>
<p>Proficient in <strong>German</strong> (spoken and written).</p>
<li>
<p>Good understanding of the <strong>German market</strong> is ideal.</p>
<li>
<p>Track record of delivering outstanding TTL campaigns.</p>
<li>
<p>Strong conceptual and ideation skills with attention to detail.</p>
<li>
<p>Confident in presenting at senior level and collaborating with wider teams.</p>
<li>
<p>Knowledge of production and post-production processes.</p>
</ul>
<h3>Project Scope & Duration</h3>
<p>Freelance contract, ongoing project work within the advertising team.</p>
<h3>Day Rate</h3>
<p>£350–£450 per day (depending on experience).</p>
<h3>Location & Workplace Policy</h3>
<p>London-based (hybrid), with flexibility depending on project needs.</p>
<h3>IR35 Status</h3>
<p><strong>Inside IR35</strong></p>
<p>Our freelance roles move quickly, so if you’re interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.</p>
<p>Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.</p>
<p>We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/:contentReference[oaicite:0]{index=0}:contentReference[oaicite:1]{index=1}</p>
