CRM Manager

<p>Are you a hands-on CRM expert who loves turning data into growth? This is your chance as a CRM Manager to join a fast-growing subscription platform, taking full ownership of the customer lifecycle and driving engagement, retention, and conversions.</p> <p> </p> <p>This is a standalone role with real autonomy, you’ll shape the CRM strategy from the ground up, run experiments, and directly influence how hundreds of thousands of users interact with the platform.</p> <p> </p> <p><strong>What you’ll do:</strong></p> <ul> <li>Own lifecycle marketing across email, push, in-app, SMS, and WhatsApp <li>Build and optimise campaigns that improve trial-to-paid conversion and retention <li>Collaborate with Product, Growth, Design, and Data to make messaging smarter <li>Analyse behaviour, run A/B tests, and turn insights into action <li>Drive multi-channel campaigns that delight and retain subscribers </ul> <p> </p> <p><strong>Who we’re looking for:</strong></p> <ul> <li>5+ years in CRM, retention, or lifecycle roles (consumer apps or subscription products is a must) <li>Hands-on with Customer.io, Braze, or Iterable <li>Analytical and data-driven, comfortable running experiments and measuring impact <li>Multi-channel thinker who can also write great copy and collaborate on creative assets <li>Thrives in fast-moving, startup environments and loves having ownership </ul> <p> </p> <p><strong>Why Apply?</strong></p> <ul> <li>High-impact, hands-on role with autonomy <li>27 days + bank holidays + 3 additional days between Christmas & New Year <li>Access to private healthcare, wellness benefits, and premium product subscription <li>EMI scheme giving you meaningful stake in the business <li>Weekly yoga, ClassPass, book club, L&D budget, and more </ul> <p> </p> <p>This role is perfect for someone who thrives in fast-paced, product-led environments and wants to have a tangible impact on growth.</p> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk</p> <p> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</p> <p> </p> <p>For further information about our DE&I commitments, please visit: <a href="https://majorplayers.vincere.io/jobDetail/www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p>