CRM Consultant

<p><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">We’re partnering with a fast-paced lifestyle brand seeking a Freelance CRM Consultant for a short-term project (1-2 weeks). This role is ideal for someone with deep CRM expertise and a background in lifestyle, fitness, fashion, or luxury. You’ll conduct a focused audit of their CRM activity and recommend actionable improvements that increase email performance and revenue. If you enjoy shaping strategic CRM recommendations quickly and efficiently, this is a great brief.</span></span></span></span><br> <br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><strong><span style="font-size: 9.0pt;"><span style="">Key Responsibilities</span></span></strong></span></span></p> <ul> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Deliver a full audit of current CRM activity and performance</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Review email volume, sequencing and workflow structure</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Evaluate segmentation strategy and identify opportunities for refinement</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Assess content, channel mix and overall CRM approach</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Provide recommendations to improve profitability and effectiveness</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Work within Klaviyo to understand current set-up and potential enhancements</span></span></span></span> </ul> <br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><strong><span style="font-size: 9.0pt;"><span style="">Skills & Experience</span></span></strong></span></span> <ul> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Proven experience as a CRM Consultant or Senior CRM Specialist</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Background within lifestyle, fitness, fashion or luxury brands</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Strong understanding of segmentation, email strategy and customer journeys</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Confident in analysing CRM performance and identifying growth opportunities</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Expert knowledge of Klaviyo</span></span></span></span> <li style="margin: 0.0cm 0.0cm 10.0pt;"><span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Ability to deliver clear, actionable recommendations quickly</span></span></span></span> </ul> <p><br> <br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><strong><span style="font-size: 9.0pt;"><span style="">Project Scope & Duration: </span></span></strong><span style="font-size: 9.0pt;"><span style="">ASAP start for 1-2 weeks</span></span></span></span><br> <br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><strong><span style="font-size: 9.0pt;"><span style="">Day Rate: </span></span></strong><span style="font-size: 9.0pt;"><span style="">£550 - £600pd</span></span></span></span><br> <br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><strong><span style="font-size: 9.0pt;"><span style="">Location & Workplace Policy: </span></span></strong><span style="font-size: 9.0pt;"><span style="">Remote role with ad hoc need to be office based in Central London</span></span></span></span><br> <br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><strong><span style="font-size: 9.0pt;"><span style="">IR35 Status:</span></span></strong><span style="font-size: 9.0pt;"><span style=""> Outside of IR35 </span></span></span></span><br> <br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.<br> <br> Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. </span></span></span></span><br> <span style="font-size: 11.0pt;"><span style="font-family: Calibri , sans-serif;"><span style="font-size: 9.0pt;"><span style="">We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: </span></span><a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/" style="color: blue;text-decoration: underline;"><span style="font-size: 9.0pt;"><span style="">www.majorplayers.co.uk/diversity-equity-inclusion/</span></span></a></span></span></p>