Creative Strategist - Performance & Paid

<p>We’re partnering with a fast-growing, disruptive consumer brand on the hunt for a <strong>Freelance Creative Strategist</strong> to own their paid content strategy. This is a hands-on, high-energy role where you’ll turn insights into scroll-stopping, sales-driven creatives that actually perform.<br> <br> <br> You’ll join a passionate, innovative team who thrive on experimenting, testing, and pushing boundaries. If you love a fast-paced, creative environment where no two days are the same, you’ll fit right in.<br> <br> <br> <strong>Key Responsibilities</strong><br>  </p> <ul> <li>Own and execute a <strong>performance-driven content strategy</strong> for paid media campaigns <li>Lead <strong>creative ideation sessions</strong>, generating multiple ad concepts across video, static and UGC formats <li>Run <strong>rapid creative sprints</strong> - working closely with editors to bring your ideas to life <li>Test, learn, and iterate - quickly adapting content based on performance <li>Collaborate with performance marketers to refine content and double down on what’s selling <li>Stay ahead of trends -  diving into TikTok, Meta Ad Library, and competitor research for inspiration </ul> <br> <strong>Skills & Experience</strong> <ul> <li>Proven experience creating <strong>high-performing paid social ads</strong> (Meta & TikTok essential) <li>2+ years in a <strong>performance-driven creative role</strong> (DTC brand, agency, or paid social team) <li>Commercial mindset - you know how to turn ideas into conversions <li>Strong intuition for what makes people <strong>stop, engage, and buy</strong> <li>Comfort in fast-paced, iterative environments - you’re quick, scrappy, and love testing <li>Basic editing knowledge (CapCut, Premiere, or Figma) to collaborate effectively with editors </ul> <p><br> <br> <strong>Project Scope & Duration: </strong>Freelance contract with immediate start for ongoing project <br> <br> <br> <strong>Day Rate:</strong> £350 - £400pd <br> <br> <br> <strong>Location & Workplace Policy: </strong>Shoreditch - 3 days office based / 2 days remote <br> <br> <br> <strong>IR35 Status:</strong> Outside IR35<br> <br> <br> Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible. Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.<br> <br> <br> We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/">www.majorplayers.co.uk/diversity-equity-inclusion/</a> </p> <ul> </ul>