Copywriter – Shopper Marketing

<p><span style="font-size: 14.0px;">We’re looking for freelance copywriters with shopper marketing expertise to join our freelance network. You’ll create copy that resonates in-store, online, and across shopper activations for some of the world’s best-known consumer brands.</span></p> <h3><span style="font-size: 14.0px;">Key Responsibilities</span></h3> <ul> <li> <p><span style="font-size: 14.0px;">Write engaging copy for shopper and retail campaigns across FMCG brands</span></p> <li> <p><span style="font-size: 14.0px;">Deliver creative copy for POS, in-store, digital, and experiential touchpoints</span></p> <li> <p><span style="font-size: 14.0px;">Partner with Art Directors and Designers to develop campaign concepts</span></p> <li> <p><span style="font-size: 14.0px;">Adapt tone and style to suit shopper audiences and formats</span></p> </ul> <h3><span style="font-size: 14.0px;">Skills & Experience</span></h3> <ul> <li> <p><span style="font-size: 14.0px;">Proven shopper marketing copywriting experience</span></p> <li> <p><span style="font-size: 14.0px;">Strong conceptual and activation-focused writing ability</span></p> <li> <p><span style="font-size: 14.0px;">Comfortable collaborating in fast-paced agency environments</span></p> <li> <p><span style="font-size: 14.0px;">Versatile writing style with excellent attention to detail</span></p> </ul> <h3><span style="font-size: 14.0px;">Project Scope & Duration</span></h3> <p><span style="font-size: 14.0px;">Ad hoc briefs and repeat freelance opportunities</span></p> <p><span style="font-size: 14.0px;"><strong>Day Rate:</strong> up to £380 per day<br> <strong>Location & Workplace Policy:</strong> Hybrid working, South West London (flexible for the right person)<br> <strong>IR35 Status:</strong> Inside IR35</span></p> <p><span style="font-size: 14.0px;">Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.</span></p> <p><span style="font-size: 14.0px;">Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.</span></p> <p><span style="font-size: 14.0px;">We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion</span></p>