Commercial Director - Subscription Apps

<p>My client is a fast-growing, investor-backed creator business that builds and scales brands with some of the biggest names in social media. They're behind dozens of creator brands across fitness, nutrition, wellness and beyond, and handle the tech, product, performance marketing and customer experience while the creator fronts the content. The team is around 150 people across the UK and US, a new funding round is under way, and US expansion is next.</p> <p><br />This is a senior hire to own their portfolio of creator-led mobile subscription apps, one of the most commercially important parts of the business. There are 20+ apps, mostly fitness and nutrition, with more launching. The largest have tens of thousands of active subscribers and make several million a year. Each app is built from scratch as the creator's own product, not white-labelled. You'll set the commercial plan for every app, own each creator relationship, and lead a dedicated team of growth, creative and CRM specialists who deliver it. The business starts with an audience: every product launches to a ready-made customer base. It's fast-paced and entrepreneurial, and suits someone who wants to own a P&amp;L, not just manage one.</p> <p><br /><br /><strong>The Role</strong></p> <ul> <li>Own commercial performance across a portfolio of 20+ subscription apps, focusing each month on the dozen where the biggest growth opportunity sits.</li> <li>Read the numbers on each app (churn, month-one retention, download-to-subscription conversion, trial-start rate, average order value, LTV payback) and decide what to do about them.</li> <li>Build the commercial plan for each brand: offers, pricing, challenges, seasonal activations such as January and back-to-school resets, referrals and new subscriber acquisition.</li> <li>Be the senior commercial advisor to each creator, presenting performance, recommendations and plans with confidence.</li> <li>Brief, review and sign off work from a team of growth marketing, creative strategy and email specialists.</li> <li>Work with the ads team on unit economics, making sure acquisition spend pays back.</li> <li>Partner with the product director to shape and pitch new app features to creators.</li> <li>Play a key part in launching new creator apps as the portfolio grows.</li> <li>Roll your sleeves up when the numbers move, from writing and scheduling an email over a weekend to anything else needed to land a launch.</li> </ul> <p><br /><strong>What You'll Bring</strong></p> <ul> <li>Senior commercial or growth leadership experience in mobile subscription apps. This is essential, as the role needs someone who can hit the ground running.</li> <li>A strong grasp of subscription economics and the metrics that drive them, and the instinct to know which lever to pull and when.</li> <li>Consumer marketing instinct: you know what makes someone sign up, and how offer, messaging and timing work together.</li> <li>Health, fitness or wellness app experience is a big advantage. Purely SaaS or B2B backgrounds won't translate here.</li> <li>Experience in-house at a consumer subscription app, or at a senior commercial strategy level at an app growth agency (not funnel or product development).</li> <li>A polished, credible presence with high-profile clients, plus the intellectual weight to think strategically and tactically at once.</li> <li>An owner's mindset: ambitious, accountable and happy to execute, not just direct.</li> </ul> <p><br /><br /><strong>Location &amp; Workplace Policy</strong></p> <ul> <li>Central London</li> <li>Hybrid, with one to two days a week in the office</li> </ul> <p><br /><strong>Salary &amp; Benefits</strong></p> <ul> <li>£100,000-£120,000 depending on experience</li> <li>25 days' annual leave plus bank holidays, an extra day off for your birthday, private healthcare, pension scheme, personal development budget</li> </ul> <p> <br />If you'd like a confidential chat about this role, or your next career move more generally, please get in touch at <a href="mailto:jodie.clayton@majorplayers.co.uk">jodie.clayton@majorplayers.co.uk</a> or connect with me on <a href="https://www.linkedin.com/in/jodieclayton/">LinkedIn</a>.</p> <p><br />Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.</p> <p><br />We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&amp;I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p><img src="https://counter.adcourier.com/am9kaWUuY2xheXRvbi42NjU2Mi4xMzgxM0BtYWpvcnBsYXllcnMuYXBsaXRyYWsuY29t.gif">