Securing leadership responsible for 8.2% revenue growth

Supporting Wagamama

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When Wagamama’s creative director announced her departure, it became pertinent to replace a strategic leadership position without disrupting the team’s momentum. To maintain Wagamama’s exceptional growth trajectory, the replacement needed to bring expertise, cultural relevance and a personality that fit seamlessly within an already established creative team. Our team secured a replacement who quickly immersed himself in the team to successfully lead Wagamama’s biggest marketing campaign in June 2025.

By searching for and placing the new creative director within nine weeks, a seamless leadership transition could be enacted that kept the disruption to a minimum.

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The approach

We ran a rapid yet highly targeted search, combining direct headhunting with applications via our site.

• Targeted creative leaders known for culturally relevant, ambitious campaigns
• Singled out portfolios that showed brand-building, strategy and seemed a cultural fit
• From the 8 submitted CVs, 6 candidates proceed to be interviewed

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The impact

Within just three weeks, Wagamama found its new creative director. Working with the fully established and successful team, he has significantly shaped how the brand relates to its audience since joining.

By securing the right leader at the right moment, we helped Wagamama keep its creative momentum to deliver £501.5 million in revenue in 2024.

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