Building a creative engine behind €3.5 billion annual orders

By scaling Just Eat’s in-house creative teams with high-calibre freelance talent, we enabled stand-out sponsorship campaigns across multiple markets. Strengthening their creative output supported over €3.5 billion orders in 2024 and an expansion into new verticals like grocery, electronics and pharmacy.

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Operating in over 20 countries, Just Eat needed to keep its creative output as fresh and fast-paced as its product innovation. But with a highly competitive salary landscape, investing in a permanent team alone wasn’t enough. They needed a flexible, reactive workforce to fill critical gaps and keep building momentum on the European campaigns.

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The approach 

As Just Eat’s exclusive freelance creative partner, we became an extension of their talent function to work hand in hand with the Global Senior Lead – Creative Studio Manager. 
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• Run weekly status meetings to be aware of upcoming gaps and start proactive sourcing before the brief goes live.
• Delivered 100+ freelance contractors across design, production and creative roles, plus 5 FTC hires who strengthened the core design team.
• Two freelancers have since converted into permanent hires, directly bridging internal skills gaps.
• Working with our sister brand, Arrows, we fully owned the IR35 integration process and compliance work.
• Operating in a fast-moving business with complex onboarding processes that often stretch beyond four weeks, we’ve kept talent engaged through ongoing candidate management.

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The impact 

Through our partnership, Just Eat could attract and deploy top-tier creative specialists - turning freelancers into an agile extension of their permanent teams. Just Eat could keep its creative output at pace, even when briefs became more specialist and campaigns expanded across pan‑European markets.

Just Eat set out to redefine convenience for millions of customers worldwide. By reinforcing their core creative functions through IPO and a successful acquisition by Takeaway.com, we kept their creative output in line with business ambitions.