FULL-FUNNEL MARKETER

<span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>FULL-FUNNEL MARKETER </strong></span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">This is a fantastic opportunity to join an <strong>independent creative media group</strong> as a Full-Funnel Marketer, leading acquisition and onboarding campaigns across multiple titles and platforms. You’ll play a key role in growing audiences, driving subscriptions, and optimising customer journeys from first engagement to long-term retention.</span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">You’ll be a <strong>hands-on, full-funnel marketer</strong>, responsible for executing campaigns, building onboarding flows, and tracking performance, while collaborating closely with editorial, product, and design teams.</span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>Key Responsibilities:</strong></span></span> <ul> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Execute end-to-end marketing funnels across multiple titles, with a focus on top-of-funnel acquisition and post-sign-up onboarding (days 0–30).</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Optimise onboarding journeys, including triggered email flows, landing pages, push notifications, and in-app content.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Track acquisition, conversion, and LTV metrics across channels to inform decision-making.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Manage agency partners who support paid campaigns, while owning the overall performance narrative.</span></span> </ul> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>Skills & Experience Required:</strong></span></span> <ul> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Minimum 2 years experience in <strong>acquisition or lifecycle marketing</strong> within subscription-based businesses, publishers, or DTC brands.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Hands-on experience executing campaigns on Meta, Google Ads, YouTube, and similar performance platforms.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Practical experience with GA4, Campaign Monitor / Mailchimp, Customer.io or equivalent tools.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Collaborative, confident, and comfortable working across multiple titles and stakeholder groups.</span></span> </ul> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>Why Apply?</strong></span></span> <ul> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Be part of a small, high-performing acquisition team in a creative, independent media group.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Play a critical role in subscription growth and audience engagement across multiple platforms.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Pension contribution, staff restaurant discounts, free breakfast, and cycle-to-work scheme.</span></span> </ul> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">If you would like a confidential chat about this role or your next career move, then please get in contact with: <a href="mailto:coco.young@majorplayers.co.uk" style="color: rgb(70,120,134);text-decoration: underline;">coco.young@majorplayers.co.uk</a></span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">For further information about our DE&I commitments, please visit: <a href="https://majorplayers.vincere.io/jobDetail/www.majorplayers.co.uk/diversity-equity-inclusion/" style="color: rgb(70,120,134);text-decoration: underline;" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a></span></span><br>   <p> </p>