Freelance Social Strategist

<p dir="ltr"><strong>Senior Social Strategist </strong></p> <p dir="ltr"><strong>Client:</strong> Leading Integrated Agency (Beauty Portfolio)<br /> <strong>Role:</strong> Senior Social Strategist<br /> <strong>Dates:</strong> Immediate start - 3 to 6 months (open)<br /> <strong>Salary:</strong> £350per day inside IR35 // £65K pro rata (open depending on experience) <br /> <strong>Location:</strong> Central London - hybrid, 3 days a week in office</p> <hr /> <p dir="ltr">Social is where culture, community, creativity, media and commerce meet. If you understand that ecosystem and can turn it into strategies that earn attention and drive action, this one is for you.</p> <p dir="ltr">We are working with a leading integrated agency to find a Senior Social Strategist for its beauty team. You will lead social strategy across a portfolio of well-known beauty and skincare brands, working with PR, influencer, creative, paid and analytics colleagues in a lean, high-performing team. This is a hands-on senior role with real breadth and a clear view to a permanent position for the right person.</p> <p dir="ltr"><strong>Key Responsibilities</strong></p> <ul dir="ltr"> <li>Lead social strategies for beauty clients, connecting business and brand objectives to audience insight, cultural intelligence and measurable outcomes</li> <li>Build platform and channel strategies across TikTok, Instagram, YouTube, Pinterest, Reddit and emerging platforms</li> <li>Develop full-funnel social ecosystems, from awareness and discovery through to conversion, retention and advocacy</li> <li>Shape social-first campaigns, creator strategies, always-on content and product launches from brief to execution</li> <li>Develop social commerce strategies, including shoppable content, creator commerce and affiliate opportunities</li> <li>Turn cultural trends and insights into compelling, platform-native creative briefs and ideas</li> <li>Use social listening, data and performance reporting to optimise activity and inform future strategy</li> <li>Review and challenge work before it reaches the client, keeping it distinctive and native to its platform</li> <li>Present strategy in client calls and manage client relationships with confidence</li> </ul> <p dir="ltr"><strong>Skills and Experience</strong></p> <ul dir="ltr"> <li>Beauty experience</li> <li>Significant proven experience in a social strategy role, with evidence of platform-native strategies</li> <li>Deep understanding of social platforms, formats, creator culture and evolving audience behaviour</li> <li>Strong cultural intelligence and the ability to spot moments brands can respond to credibly</li> <li>Agency experience (desired)</li> <li>Comfortable working at pace across multiple priorities in an agile team</li> <li>Confident presenting to clients and offering senior counsel</li> </ul> <p dir="ltr"> </p> <p dir="ltr">Our roles move quickly, with an immediate start and a 2 stage interview process. If you are interested, please submit your CV and relevant strategy examples as soon as possible.</p> <p dir="ltr">Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.</p> <p dir="ltr">We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&amp;I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inference/">www.majorplayers.co.uk/diversity-equity-inference/</a></p><img src="https://counter.adcourier.com/ZWxsYS5hdWd1c3Rpbi42MzY4Mi4xMzgxM0BtYWpvcnBsYXllcnMuYXBsaXRyYWsuY29t.gif">