Digital Marketing Manager

<p><strong>Love live events? Know how to turn a customer database and a paid media budget into sold-out shows? This one's for you.</strong><br /><br />We're partnering with an immersive events business whose founders are behind some of the UK's best-known immersive experiences. They're looking for a hands-on Freelance Digital Marketing Manager to drive ticket sales for next year's tour of their flagship live show.<br /><br />This is a doing role, not a delegating one. If you thrive in fast-paced environments and love seeing campaigns convert, you'll fit right in.<br /><br /><strong>Key Responsibilities </strong></p> <ul> <li>Own ticket sales for next year's tour, from initial campaign build through to sold out</li> <li>Build, manage and optimise Klaviyo email flows and campaigns, from urgency-driven broadcasts to automated nurture and abandoned-browse sequences</li> <li>Segment the existing database by behaviour, geography and engagement</li> <li>Deploy and test targeted SMS campaigns to convert warm leads and re-engage lapsed buyers</li> <li>Run &amp; support Meta conversion campaigns, brief creative (UGC, short-form video, static) and hold agencies to account on ROAS and CPA</li> <li>Act as day-to-day point of contact for agency and freelance partners across Google Ads, native, social and ad creative production</li> </ul> <p><strong>Skills &amp; Experience </strong></p> <ul> <li>Strong Klaviyo/email marketing experience, including building flows, managing large lists and smart segmentation</li> <li>Hands-on paid Meta experience, running campaigns yourself and/or briefing and managing agencies</li> <li>A B2C, D2C or events marketing background, with a solid grasp of CRM and customer journey thinking</li> <li>SMS marketing experience across broadcast or conversational campaigns</li> <li>A strong, fast copywriter who can match a brand's tone of voice</li> <li>A self-starter who spots the lever and pulls it. Experience in immersive events, theatre, live entertainment or hospitality is a big plus</li> </ul> <p><br /><br /><strong>Project Scope &amp; Duration: </strong>6-month contract with potential to extend, owning the full ticket sales campaign for next year's tour<br /><br /><strong>Day Rate: </strong>£300 - £350pd<br /><br /><strong>Location &amp; Workplace Policy: </strong>Hybrid, 3 days per week in office (London)<br /><br /><strong>IR35 Status: </strong>Outside<br /><br />Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.<br /><br />Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.<br /><br />We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&amp;I commitments, please visit: <a href="http://www.majorplayers.co.uk/diversity-equity-inclusion/">www.majorplayers.co.uk/diversity-equity-inclusion/</a><br /><br /></p><img src="https://counter.adcourier.com/ZW1tYS5zdGVwaGVuc29uLjcxOTA3LjEzODEzQG1ham9ycGxheWVycy5hcGxpdHJhay5jb20.gif">