DIGITAL MARKETING MANAGER

<p><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>DIGITAL MARKETING MANAGER </strong></span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">This is a fantastic opportunity to join a nationally recognised transport and travel brand as their Digital Marketing Manager, leading campaign activity across <strong>app and web</strong> during a major year of brand focus and digital growth.</span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">You’ll play a<strong> </strong>strategic, cross-functional role<strong>,</strong> leading the analysis, optimisation, and continuous improvement of digital campaigns (across <strong>app</strong>, web, and social) with a strong focus on <strong>ROI, customer engagement, and digital innovation</strong>.</span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">While you won’t be hands-on in campaign setup or media buying (managed by a trusted agency), you’ll <strong>own the digital performance narrative</strong>: scrutinising plans, interpreting data, and working closely with internal teams and media partners to drive results.</span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>Key Responsibilities:</strong></span></span></p> <ul> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Collaborate with internal teams and external media agencies to <strong>review and optimise digital campaign performance</strong> across paid social, search, display, and app marketing.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Use tools such as <strong>GA4, Google Tag Manager, and MMPs</strong> (e.g. Branch) to interpret campaign performance and inform strategy.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Lead and coordinate <strong>campaign testing, reporting, and performance reviews, </strong>going beyond the dashboard to challenge and improve.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Provide strategic input across <strong>app, website, and social media campaigns</strong>, ensuring alignment with wider brand and customer objectives.</span></span> </ul> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>Skills & Experience Required:</strong></span></span> <ul> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Well-rounded digital marketing experience<strong> </strong>across multiple platforms (e.g. Meta, TikTok, Google Ads)</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Strong ability to <strong>analyse digital performance data</strong> and work with media partners to improve results.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Solid understanding of <strong>media mix, attribution, and campaign optimisation- </strong>especially in paid media and app/web-based marketing.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Familiarity with tools like <strong>GA4, GTM, and mobile measurement platforms</strong> (MMPs).</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Commercially minded, collaborative, and confident in leading data-driven discussions to challenge and shape agency plans.</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Experience in<strong> </strong>ecommerce, ticketing, or app-led businesses is a plus.</span></span> </ul> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;"><strong>Why Apply?</strong></span></span> <ul> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Key role during a landmark year for the brand</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Supportive, forward-thinking digital & marketing team</span></span> <li style="margin: 0.0cm;"><span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Opportunity to shape strategy while staying hands-on</span></span> </ul> <p><br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">If you would like a confidential chat about this role or your next career move, then please get in contact with: <a href="mailto:coco.young@majorplayers.co.uk" style="color: rgb(70,120,134);text-decoration: underline;">coco.young@majorplayers.co.uk</a></span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</span></span><br> <br> <br> <span style="font-size: 12.0pt;"><span style="font-family: Aptos , sans-serif;">For further information about our DE&I commitments, please visit: <a href="https://majorplayers.vincere.io/jobDetail/www.majorplayers.co.uk/diversity-equity-inclusion/" style="color: rgb(70,120,134);text-decoration: underline;" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a></span></span><br>  </p>