Digital Marketing Manager

<p>This is a fantastic opportunity to join an iconic entertainment brand as their Digital Marketing Manager, taking ownership of their <strong>digital platforms and CRM strategy during an exciting period of growth.</strong></p> <p> </p> <p>You’ll play a critical role in shaping the customer journey, building a loyalty programme, and ensuring that digital channels deliver seamless, engaging, and conversion-driven experiences for audiences worldwide.</p> <p> </p> <p>Working within a small, collaborative commercial marketing team, this is a newly created position with the chance to make a real impact on the brand’s digital and CRM strategy.</p> <p> </p> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Lead the management and optimisation of the website, ensuring smooth UX, SEO best practice, and customer journey improvements. <li>Design and implement CRM and loyalty programmes from the ground up. <li>Collaborate with ticketing and sales teams to increase conversions and repeat visitation. <li>Implement audience segmentation and marketing automation to enhance customer engagement. <li>Provide insights and reporting to inform ongoing digital strategy and campaign optimisation. </ul> <p> </p> <p><strong>Skills & Experience Required:</strong></p> <ul> <li>Solid experience managing ecommerce websites, CRM systems, and digital customer journeys. <li>Familiarity with CRM platforms such as Dotdigital (or similar). <li>Strong understanding of UX, SEO, and website performance metrics. <li>Experience in audience segmentation, automation, and loyalty programme development. <li>Ideally from an entertainment, ticketing, or live events background. </ul> <p> </p> <p><strong>Why Apply?</strong></p> <ul> <li>Chance to take full ownership of digital and CRM in a newly created role. <li>Join a supportive, collaborative marketing team. <li>Work for a world-class entertainment brand with a truly iconic product. </ul> <p> </p> <p>If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk</p> <p> </p> <p>Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.</p> <p> </p> <p>For further information about our DE&I commitments, please visit: <a href="https://majorplayers.vincere.io/jobDetail/www.majorplayers.co.uk/diversity-equity-inclusion/" target="_blank">www.majorplayers.co.uk/diversity-equity-inclusion/</a></p>