The 2022 Super Bowl LVI final will see the Los Angeles Rams face Cincinnati Bengals in one of the most hotly anticipated sporting events of the year. With over 140 million people tuning in worldwide, the majority will be there for the touchdowns while others will be more interested in the halftime entertainment from Dr Dre, Eminem, Mary J Blige, and Snoop Dogg. Some though, will be firmly fixated on some of the most expensive advertising you’ll see.
With each ad commanding £4.8 million per 30-seconds, our Associate Director for Creative & Design, Edwina Wickham, has compiled her favourites from last night’s start-studded action.
Amazon Alexa vs Scarlett Johansson and Colin Jost
Ever felt like Alexa is listening to your conversations? Well in the latest commercial for Amazon’s Alexa, the married couple experience what life would be like if it could read our minds… let’s just say, stay clear of the Oysters at your next dinner party!