Superbowl ads reach female audience
For the 2019 Superbowl, Proctor & Gamble, who are no strangers to buying one of the biggest – and most expensive – ad spots, turned their attention this year to the female sporting fans that religiously watch the game. The skincare brand owned by P&G, Olay, received a considerable amount of airtime. As reported by Ad Week, Quynh Mai, founder of digital marketing and creative agency Moving Image & Content explained: “With the NFL reporting that women make up about 45 per cent of the fan base, it’s about time that advertisers created ads that resonate with them.”