BrewDog – ‘Rate My Beer’
BrewDog’s clever attack on rival beer companies used Budweiser, Carling and Fosters’ taglines against them. Highlighting the near-perfect score of 97/100 for BrewDog’s Punk IPA, as chosen by consumers on the website RateBeer.com, and juxtaposing this to the significantly lower scores of the other beer brands (0/100 for Budweiser), the ad taglines read Wassup, Bud?, Good Call, Fosters? And Refreshingly Perfect?