5 predictions for the future of social media

Cheil digital chief Peter Kim addressed the audience at Cannes Lions Festival on the 21st of June, he warned that due to changing trends in society, the economy and technology the traditional models of social media have been rendered ineffective, and brands and agencies must now take note of the shifting sands of social.



He also gave his five predictions for the evolution of social media by 2025.


1. Social media will disappear…

Socialmedia as we know will no longer exist, according to Kim who urged marketers and brands to think about consumer trends and behaviours and introduce new tactics mand strategy into brand campaigns. “As an agency the way you make money from social media is going to disappear I guarantee it,” he said.

2. Social media will be shoppable…

Luxury brands such as Burberry have already blazed a trail in making their fashion mshows shoppable, but Kim predicted that everyday brands will also jump on the mtrend, forming collaborations with other brands to drive an new channel of e-commerce.

3. Social media will be Chinese…

“The two reasons it hasn’t happened yet are language and local growth,” said Kim, who then pointed to the fact that China is now above the US in terms of globalGDP contribution; a progression that he said points to the east exploding on social.

4. Social media will be under your skin…

While the buzz around the Internet of Things (IoT) has dominated the marketing world for last six months, what people now want is “addressability” according to Kim, referring to the ability of a digital device to individually respond to a mmessage sent too many similar devices. This will come in the form of subcutaneous chips, implanted under the skin.

5.  Social media will be automated…

Organic social media will move to programmatic by 2025, as consumers continue to express exasperation with cluttered messages, interruption and irrelevance.




Article originally from The Drum UK