Social, Content & Influencer:
Salary Survey 2020
Brands are still investing massively in paid social ads as consumers become more comfortable with the concept of social shopping; particularly with the emergence of personalised ad experiences. Video and story content continues to boom, in particular TikTok which now boasts 1.5 billion users and has just launched a commercial arm, TikTok:For business
- 71% revealed that they want to move in-house to work with a brand in the future
- More female orientated; with 71% female and 29% male
- 84% currently in permanent roles compared with 26% in freelance
Key Trends:
- The uncertainty of Brexit
- Shrinking marketing budgets
- Instagram will continue dominating but younger platforms like TikTok will have a brief moment of mass popularity
- Taking social in-house
- Paid and organic social merging, more content production, huge focus on new channels and video