Growth & Performance:
Salary Survey 2021
As a result of the pandemic, more businesses have seen the value in growth and performance marketing practises. For example, traditional FMCG brands have started to invest in performance marketing specialists within their teams as they launch D2C channels.
There has also been a shift from businesses spending their budgets on paid searches to a more sophisticated attribution modelling. While there is a severe shortage of talent in this area, growth marketers with a hybrid skill-set across PPC, SEO and display are in high demand for start-ups to help them compete with established competitors.
→ Males are more prevalent in this
sector at 56% vs 44% female
→ BAME representation is at 12%,
predominantly those with Asian
or Arab ethnicities
→ The majority work in permanent
→ Over two-thirds have reported
working more hours than the
→ 91% of respondents are satisfied
in their current role and only 33%
are looking to change companies
within the next 6 months