Over the past 12 months, the Experiential & Events industry has been one of the hardest hit by the impacts of COVID-19 with many businesses unable to operate as they usually would. Up to 40% have turned to digital activations, while others have furloughed the majority of their staff in the hope of hosting face-to-face experiences in the near future.

Brands have continued to re-shape their events offerings by pursuing online events, specifically experimenting with AI/VR, creating personalised consumer experiences. The demand for those
who can plan digital experiences will remain key, even with traditional events starting to take place
once more.

SURVEY SNAPSHOT

→ A high proportion of women working in Experiential and Events at 71% vs 29% male

→ BAME representation makes up 11%

→ 72% work in permanent roles while 28% freelance.

→ Two-thirds of respondents work agency side at 61%, with 39% brand-side

→ 67% reported working less hours in the last year suggesting a deep impact upon the industry due to Covid-19. This also resulted in 43% of respondents salary or day rate decreasing in the last 12 months