As data sources and AI applications become more complex and comprehensive, data analytics continues to be high on brand agendas. Through machine learning and AI technologies, businesses will be able to predict, prepare and respond to market and consumer changes. In particular, consumer profiling and targeted marketing allows brands the opportunity to personalise ads and communications, ultimately driving more sales.

-       90% revealed that interesting work is the most important factor in their job

-       36% received an internal promotion last year

-       More male orientated with a 60% vs 40% split

Key Trends:

-       Big data, data science and machine learning

-       Effective data strategies