Client Services:

Salary Survey 2020

Client services roles are increasingly being combined with project management ones, with brands wanting candidates that are versatile enough to undertake elements of each. This has meant the traditional FMCG route has been broken down, and brands are now seeking those from alternative backgrounds. In addition, independent advertising agencies are increasingly targeting account managers from competitors with an aim to mimic culture, values and company ethos.

-       92% of respondents are currently working at an agency in client services or account management roles

-       52% want to leave their existing role in the next 6 months

-       51% want to move into an in-house role at a brand

Key Trends:

-       There will be further demand for digital experts

-       An increase of in-house creative departments

-       The need for more flexible working hours for staff

-       Data, automation, remote meetings

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