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Senior Digital Marketing Manager - Web and Analytics

Growth & Performance Marketing £ 45,000 - £ 55,000 per year, £45k - 55k per year

Senior Digital Marketing Manager, Website and Analytics - £45,000 - £55,000

We are working with a world renowned PR company that helps elevate and evolve brands whilst also promoting and protecting their brand reputation.

Our client was founded in 1952 and has since grown to over 6,000 staff in 60 offices.

They are looking for a senior marketing manager that will join the global marketing team to build the brands reputation and drive growth for the firm.

The marketing manager will build, plan, and manage the website to enable the firms marketing strategy.


Lead the company’s own B2B website projects, including new website builds, website migrations and ongoing work to help drive awareness and new business opportunities for the firm

  • Manage the clients agency and freelance partners in website development and SEO, overseeing budgets and delivering work to agreed timelines

  • Constantly monitor performance and run ad hoc analyses to drive innovation and change in the way that they market to its audiences

  • Collaborate with the global IT services and compliance team to escalate bugs and promptly address issues for website downtime on our hosting platform, Acquia

  • Advise and train a global team of 30+ website managers (across country and regional domains) on best practices in website management:

    • Develop and maintain resources, templates, and frameworks, for example around digital event management, website development and analytics

    • Troubleshoot issues and design new solutions for websites, and where necessary, find cost-effective solutions using new and existing technologies

  • Work alongside the U.S. based digital marketing specialist to develop and update pages on the websites; i.e., creating report landing pages, making updates to personnel, posting case studies and insights, etc.

  • Support the UK based event manager to execute event landing pages. (registration pages, confirmation pages, video streaming pages)


Essential Requirements:

  • 4+ years minimum experience in managing global websites and content management systems such as Drupal, WordPress or similar

  • Experience with:

    • Website content management systems (Drupal)

    • Analytics (Google Analytics, Google Tag Manager)

    • HTML, CSS, Bootstrap

  • Experience in owning a website maintenance budget, managing agency and freelance partners

  • Proven ability to manage senior stakeholders internally and externally

  • Strong awareness in website development trends and marketing technology, with an eye on the industry to continually build and improve the company’s websites


Preferred Experience:

  • Internal communications platforms (Sharepoint)

  • Graphic design and editing (Photoshop, Illustrator)

  • Email design experience (HubSpot)

If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: 0207 845 7263 or connect with me on LinkedIn: Aaron Kukadia-Gadher.

Major Players are the UK’s leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit:

Contact: Ed Davidson

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